Vol. 11 No. 3 (2025): IJRDO-Journal of Business Management (ISSN: 2455-6661)

Articles

• DUAL REALITIES OF RESOURCES CHALLENGES AND MARKETOPPORTUNITIES IN SMALL SCALE ENTERPRISES OF NAMAKKAL DISTRICT

  K. Balakrishnan, Dr. T. Asothai

  1-9

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• COMPARATIVE FINANCIAL PERFORMANCE EVALUATION OF THE SELECTED LEASE FINANCING COMPANIES IN INDIA

  P. Senthil Kumar, Dr. B.Rajendran

  10-19

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• EXPLORING THE TRANSFORMATIVE ROLE OF MICRO CREDIT SERVICES INADVANCING ECONOMIC AND SOCIAL EMPOWERMENT AMONG WOMEN THROUGH SELF-HELP GROUPS IN THE BANKING SECTOR CONTEXT

  S.D. Vashanth, Dr. C. Sengottuvel

  20-28

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• DEMOGRAPHIC DRIVERS AND SOCIAL MEDIA INFLUENCES ON ONLINE SHOPPING PATTERNS: A STUDY AMONG GENERATION Y

  Mr. Parvinder Singh Bajwa, Dr. Kanchan Rani

  29-32

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• IMPACT OF COMMUNICATION SKILLS OF A TEACHER AND ITS ROLE IN THE DEVELOPMENT OF THE STUDENTS ACADEMIC SUCCESS

  Prof. SHAMINA SIDDIQUE

  33-35

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• PERCEIVED VALUE OF CUSTOMER ATTITUDE, KNOWLEDGE ANDCONSUMPTION OF HATSUN GHEE PRODUCTS INRASIPURAM TALUK

  Annapoorani. K, Dr. B. Rajendran

  36-42

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• ANALYSING THE IMPACT OF INDIA AND US INFLATION ANNOUNCEMENTS ON INDIAN BOND MARKET BEHAVIOUR

  Affifaa Mouhamad, Chandrakala D P

  43-57

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• STRUCTURAL INFLUENCE OF DIGITAL MARKETING STRATEGIES ON PURCHASE DECISIONS OF FMCG PRODUCTS IN SALEM DISTRICT

  P. Selvi, Dr. R. Brinda Shree

  58-67

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• AI-DRIVEN DIGITAL TRANSFORMATION AND SUSTAINABLE BUSINESS PERFORMANCE: A COMPREHENSIVE REVIEW OF DYNAMIC CAPABILITIES, INNOVATION, AND ORGANIZATIONAL RESILIENCE

  Dr. Suman Adhikari, Dr. Prakash Shrestha, Dr. Anisha Koirala

  68-79

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