Vol. 11 No. 4 (2025): IJRDO-Journal of Business Management (ISSN: 2455-6661)

Articles

• CONSUMER PURCHASING BEHAVIOUR TOWARDS ECO-FRIENDLY PRODUCTS IN SALEM

  N. Shanthi, Dr. D. Thiruniraiselvi

  1-7

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• CONSUMER ACCEPTABILITY AND ATTITUDE TOWARDS ORGANIC FOOD PRODUCTS WITH REFERENCE TO HEALTH PERCEPTION AND SUSTAINABLE CHOICES

  S. Varshini, Dr. J. Josephine Daisy

  8-16

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• INVESTIGATION OF TECHNOLOGY USAGE AND ITS IMPACT ONBUSINESS SUSTAINABILITY OF MICRO ENTREPRENEURS IN SALEM DISTRICT

  M. Ravikumar, Dr. S. Deepa

  17-24

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• EMPIRICAL STUDY ON DISTRIBUTION-CENTRIC MARKETING AND OPERATIONAL CHALLENGES OF FMCG IN RURAL MARKETS

  S. Jothipriya, Dr. J. Josephine Daisy

  25-32

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• THE CHALLENGE OF COMBATING TAX EVASION AND ITS IMPACT ON REVENUE, CASE OF THE DGI/MANIEMA FROM 2022 TO 2024

  AMISI SAIDI René Ahmed, BAMBALATI SABITI Janvier, et UTSHUDI LOKADI Aimé

  33-38

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• OPTIMIZATION OF POWER TRAIN ARCHITECTURES AND CONTROL STRATEGIES FOR HYBRID AND PLUG-IN HYBRID ELECTRIC VEHICLES

  saurabh bagde

  39-49

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• CULTIVATING RESILIENCE AND INCLUSION: AN IN-DEPTH ANALYSIS OF MOROCCO'S "GÉNÉRATION GREEN" STRATEGY AS A DRIVER FOR AGRICULTURAL TRANSFORMATION

  Oussama ELMIMOUNI

  50-55

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• BUILDING RESILIENT AND INTELLIGENT SUPPLY CHAINS: A COMPREHENSIVE REVIEW OF ARTIFICIAL INTELLIGENCE, DIGITAL TECHNOLOGIES, SUSTAINABILITY, AND RISK MANAGEMENT

  Dr. Mehmet Kaya

  56-65

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• GENERATIVE AI IN MARKETING AND CONSUMER BEHAVIOR: A COMPREHENSIVE REVIEW OF PERSONALIZATION, CONSUMER TRUST, BRAND ENGAGEMENT, AND ETHICAL CHALLENGES

  Dr. Priyanka Sharma

  66-76

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