Vol. 12 No. 1 (2026): IJRDO-Journal of Business Management (ISSN: 2455-6661)

Articles

• UNDERSTANDING IMPACT OF GREEN PERSUASION PARADOX ON GREEN PURCHASE INTENTION: AN EMPIRICAL STUDY

  Sadhvi Sharma, Prof. Rakesh Mohan Joshi

  1-14

  • 0
  • FULL TEXT PDF ⁰
• A STUDY ON HRM PRACTICES OF CO-OPERATIVE BANKS IN NAMAKKAL DISTRICT

  K. Deepalakshmi, Dr. B. Rajendran

  15-26

  • 0
  • FULL TEXT PDF ⁰
• LEGAL ENTREPRENEURSHIP IN INDIA: INNOVATION WITHIN INSTITUTIONAL CONSTRAINTS AND EMERGING PATHWAYS FOR SUSTAINABLE GROWTH

  Pooja Bahuguna, Dr. Vikram Karuna

  27-46

  • 0
  • FULL TEXT PDF ⁰
• EMPIRICAL EVALUATION OF VOTER PERCEPTION AND ETHICAL SENSITIVITIES IN CONTEMPORARY POLITICAL MARKETING PRACTICES

  Mr. Karthick RV, Dr. J. Josephine Daisy

  47-62

  • 0
  • FULL TEXT PDF ⁰
• AGRI-FINANCE AND SUSTAINABLE PRODUCE: BRIDGING THE GAP BETWEEN FARMERS AND FINANCIAL SYSTEMS

  Dr. Sushan P K.

  63-68

  • 0
  • FULL TEXT PDF ⁰
• PATIENT PERCEPTION TOWARDS ARTIFICIAL INTELLIGENCE IN HEALTHCARE: TRUST, ACCEPTANCE, AND ETHICAL

  Garima Pathania, Dr. Ashok Bansal

  69-79

  • 0
  • FULL TEXT PDF ⁰
• FINANCIAL LITERACY AND ECONOMIC RESILIENCE IN AGRICULTURE: A SYSTEMATIC LITERATURE REVIEW

  Dr. Menka Mohakud

  80-95

  • 0
  • FULL TEXT PDF ⁰
• AN ANALYSIS OF CORPORATE GOVERNANCE EFFICACY IN INDIAN BUSINESS GROUPS TO PROTECT MINORITY SHAREHOLDERS

  Danish General

  96-107

  • 0
  • FULL TEXT PDF ⁰
• DECODING CUSTOMER INTENTION TO USE CHATBOT SERVICES: A SYSTEMATIC REVIEW AND RESEARCH AGENDA

  Rakesh Sharma, Dr Nikhil Dogra, Dr. Mohit Jamwal

  108-132

  • 0
  • FULL TEXT PDF ⁰
• ACCOUNTING SYSTEM OF THE MSMES OF NORTH EAST INDIA - PERFORMANCE ASSESSMENT, TRENDS, GROWTH, CHALLENGES, AND POLICY PERSPECTIVES

  Mrs PAYEL BISWAS

  133-147

  • 0
  • Full TEXT PDF ⁰