Vol. 12 No. 2 (2026): IJRDO-Journal of Business Management (ISSN: 2455-6661)

Articles

• PREDICTING LATE DELIVERY RISK IN GLOBAL SUPPLY CHAINS USING BUSINESS ANALYTICS: EVIDENCE FROM TRANSACTIONAL LOGISTICS DATA

  DR. MAYANK MATHUR

  01-11

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• AN INTEGRATED STRATEGIC MANAGEMENT FRAMEWORK FOR ENHANCING SME PERFORMANCE: THE ROLES OF STRATEGIC ORIENTATION, COST LEADERSHIP, AND OPEN INNOVATION

  LALHUNTHARA

  12-19

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• An Intelligent Decision Support Framework Integrating Artificial Intelligence, Business Intelligence, and Innovation for Competitive Performance in SMEs

  MS. SHILPA S. SHAH

  20-26

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• Explainable Machine Learning for Predicting Employee Attrition: A Human Resource Analytics Framework for Strategic Workforce Management

  SANDEEP. S. AHER

  27-36

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• BUSINESS ANALYTICS FOR CUSTOMER SEGMENTATION AND MARKETING CAMPAIGN EFFECTIVENESS: A MACHINE LEARNING APPROACH

  Vineeta Mishra

  37-44

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• DIGITAL TRANSFORMATION AND ORGANIZATIONAL PERFORMANCE: THE MEDIATING ROLE OF INNOVATION CAPABILITY

  Venu Gopala Rao Chowdary

  45-52

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