Vol. 12 No. 1 (2026): IJRDO-Journal of Business Management (ISSN: 2455-6661)

Articles

• UNDERSTANDING IMPACT OF GREEN PERSUASION PARADOX ON GREEN PURCHASE INTENTION: AN EMPIRICAL STUDY

  Sadhvi Sharma, Prof. Rakesh Mohan Joshi

  1-8

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• A STUDY ON HRM PRACTICES OF CO-OPERATIVE BANKS IN NAMAKKAL DISTRICT

  K. Deepalakshmi, Dr. B. Rajendran

  12-19

  • 0
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• LEGAL ENTREPRENEURSHIP IN INDIA: INNOVATION WITHIN INSTITUTIONAL CONSTRAINTS AND EMERGING PATHWAYS FOR SUSTAINABLE GROWTH

  Pooja Bahuguna, Dr. Vikram Karuna

  20-30

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• EMPIRICAL EVALUATION OF VOTER PERCEPTION AND ETHICAL SENSITIVITIES IN CONTEMPORARY POLITICAL MARKETING PRACTICES

  Mr. Karthick RV, Dr. J. Josephine Daisy

  31-38

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• AGRI-FINANCE AND SUSTAINABLE PRODUCE: BRIDGING THE GAP BETWEEN FARMERS AND FINANCIAL SYSTEMS

  Dr. Sushan P K.

  39-41

  • 0
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