Vol. 12 No. 1 (2026): IJRDO-Journal of Business Management (ISSN: 2455-6661)

Articles

• UNDERSTANDING IMPACT OF GREEN PERSUASION PARADOX ON GREEN PURCHASE INTENTION: AN EMPIRICAL STUDY

  Sadhvi Sharma, Prof. Rakesh Mohan Joshi

  1-8

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• A STUDY ON HRM PRACTICES OF CO-OPERATIVE BANKS IN NAMAKKAL DISTRICT

  K. Deepalakshmi, Dr. B. Rajendran

  09-16

  • 0
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• LEGAL ENTREPRENEURSHIP IN INDIA: INNOVATION WITHIN INSTITUTIONAL CONSTRAINTS AND EMERGING PATHWAYS FOR SUSTAINABLE GROWTH

  Pooja Bahuguna, Dr. Vikram Karuna

  17-27

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• EMPIRICAL EVALUATION OF VOTER PERCEPTION AND ETHICAL SENSITIVITIES IN CONTEMPORARY POLITICAL MARKETING PRACTICES

  Mr. Karthick RV, Dr. J. Josephine Daisy

  28-35

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• AGRI-FINANCE AND SUSTAINABLE PRODUCE: BRIDGING THE GAP BETWEEN FARMERS AND FINANCIAL SYSTEMS

  Dr. Sushan P K.

  36-38

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• PATIENT PERCEPTION TOWARDS ARTIFICIAL INTELLIGENCE IN HEALTHCARE: TRUST, ACCEPTANCE, AND ETHICAL

  Garima Pathania, Dr. Ashok Bansal

  39-44

  • 0
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• FINANCIAL LITERACY AND ECONOMIC RESILIENCE IN AGRICULTURE: A SYSTEMATIC LITERATURE REVIEW

  Dr. Menka Mohakud

  45-52

  • 0
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• AN ANALYSIS OF CORPORATE GOVERNANCE EFFICACY IN INDIAN BUSINESS GROUPS TO PROTECT MINORITY SHAREHOLDERS

  Danish General

  53-59

  • 0
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• DECODING CUSTOMER INTENTION TO USE CHATBOT SERVICES: A SYSTEMATIC REVIEW AND RESEARCH AGENDA

  Rakesh Sharma, Dr Nikhil Dogra, Dr. Mohit Jamwal

  60-74

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• ACCOUNTING SYSTEM OF THE MSMES OF NORTH EAST INDIA - PERFORMANCE ASSESSMENT, TRENDS, GROWTH, CHALLENGES, AND POLICY PERSPECTIVES

  Mrs PAYEL BISWAS

  75-83

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